As one of the most popular apps of the era, TikTok has become a smartphone and mobile sensation. While those who do not use it often feel like they are peering into a different reality when using it, TikTok has exploded with good reason. While it is easy to decry new fads and see them as pointless or naff, many of these fads can provide us with some important lessons.
While its video-based nature means that TikTok is typically more shareable than other social media platforms, the real lesson to learn from TikTok is how positive it tends to be. Unlike other social media platforms, TikTok has not become bogged down in conspiracies, negativity, and fatalism. It has not become a platform of nihilistic thinking and the abusive. Instead, it is a social media platform built around positivity. How rare!
TikTok also has a very interesting approach to how it helps users find new and exciting content. For most social media platforms, the use of a curated page to help you find content similar to what you already viewed is quite common. TikTok, though, does not use the same curated approach – this makes it much easier for creators of all sizes and profiles to find people interested in their works.
A big part of social media is the chance to become a star in front of an audience of millions. Given that social media curation often helps the big become bigger whilst the small stay small, this use of a curation page is quite unique in social media.
Alongside this, TikTok has a very favorable advertising policy. Ads are not worked into your feed; the vast majority of advertising is posted by actual creators, not by the platform itself.
What started out as a video-friendly social media platform aimed at the youth has evolved into one of the most forward-thinking platforms in the industry. Make no mistake about it; TikTok has blown up because it is so user-friendly, but also because it is creator-friendly. Out of all of the major social media platforms today, TikTok has a chance of being the most important in terms of the changes that it helps to bring into society.